Looking at Eric Santner’s Book (2016) The Weight of All Flesh (Part 15 of 28)
0301 Taking these diagrams as interpretations, Lacan’s petit objet a correlates to the apparent element in the dyad of actuality.
0302 For the theory of the sublime body of the king, petit objet a consists of supplements adorning the mortal body of the king.
The king does not show up like some unvetted carpenter at a temple. No, the mortal body to the king is arrayed in fine robes, wearing a metal hat full of jewels. Plus, advisors surround the king, concocting doxologies about the king’s glorious body.
0303 For the theory of the commodity fetish, petit objet a consists of price.
For any particular corporation, the sales price of what it produces will vary considerably, depending on the capricious perceptions of the buyers.
Entire markets may turn quickly.
To compensate, organizations advertise.
0304 What is advertising?
Advertising attempts to generate perceived value. The advertising industry strives to induce the commodity fetish.
0305 Management, production and service are so indebted to the enhanced perception of perceived value that I have often heard engineers say, “The marketing department runs the business.”
0306 Here is one way to envision the role of advertising:

0307 Remember, an institution puts the organization tier into context.
Advertising puts a product marketed by a corporation into perspective. It wraps the product in the mantle of righteousness. It supplements the product with a purpose (objectorganization).
0308 So, I return to petit objet a. It is really is a subject, a thing that we can encounter. Petit objet a is a subject (a piece of the Real) that supports an object.
0309 Lacan’s objet petit a corresponds to the mortal body of the king (in one theory) and price (in the other). It is the apparent element in the dyad of actuality.
Actuality belongs to the category of secondness. Secondness consists of two contiguous elements. The appearance of one element is contiguous with the hidden presence of the other element.
0310 I hope this does not sound too much like Heidegger’s impression of Greek philosophy.
Here is how petit objet a looks in the current discussion:

0311 Price is the shocking piece of the Real that we encounter at market. The market, then, exhibits a normal context of discipline.
Market discipline is not the same as the discipline that contextualizes citizenMarat.
0312 Market discipline is based on experience. It contains rules, expressed in aphorisms such as “Let the buyer beware.” It also implies control, especially self-control.
0313 Does the price reflect my perceived valuation?
The question itself turns the buyer’s attention away from the social machinations of the content-level and towards clues, influenced by advertising, that this commodity is supplemented with an organizational objective.
0314 What does this imply?
Humans value organizational objectives.
0315 An advertised organizational objective often answers the question, “What does this commodity mean to me?’
Plus, it addresses the question, “What does this commodity mean to everyone else?”
0316 So why does Santner bring up the word “debt” at the end of section 2.2?
0317 Clearly, the word “debt” means more than a financial arrangement similar to the one made between Shylock and Antonio in The Merchant of Venice.
0318 Is it more like the sigh of relief collectively released after Charlotte Corday plunged her once-concealed knifesuperior to the clavicle of the en-bath-ulated tyrant-to-be Jean-Paul Marat?
After all, she relieved the citizensregular of Marat’s espousal of the organization objects belonging to his Friendship with the People, such as “murder the political opponents of the Jacobins”. Unfortunately, Corday misjudged the importance of Marat. He was just one of the contenders for regal citizenship.
0319 Is there a difference between the modern citizenMarat and the late medieval and early modern royal personage?
So far, the answer to this question is not clear.
But, the implications of the word “debt” becomes more obvious.
0320 Santner’s term, “debt”, derives from the acknowledgment of an organizational object as a situation-level value,supplementing the realness of the situating petit objet a. This supplement enhances a fetish that benefits the content-level, providing it with a clear orientation and putting it in debt.
0321 For the late medieval and early modern world, doxologies to the sublime body of the king enhanced the subject’s self-perception as a participant in the kingdom. They provided a site for organizing the active soul of the individual asa subject of the realm.
0322 Values virtually situate objectsorg. Organizational objects occupy the active soul, directly situating a potential for righteousness that moves the passive soul.
0323 Both Lacanian and Marxist terminology fit into the society-tier model of late medieval and early modern political theology.

0324 The same pattern fits the organization tier of the middle and late modern political economy.

0325 Two subtle questions now becomes a little more apparent.
0326 What is drawn upwards from debt into fetish?
What is drawn downwards from fetish into debt?
























