Summary of text [comment] pages 61-62
[Here is one guess concerning the hidden attraction of all thinkpro-objects.
“The luminous object that brings individuals into organization” unconsciously lures the subject into “imagining that ‘he’ will return the Lebenswelt before civilization”.
“The Lebenswelt that we evolved in” serves (unconsciously) as an attractor or an objectrel. The object promises to create a world full of belonging, where creature comforts are heroically neglected, where matters of life and death are always before us, where our words have clear meanings, and where we do not know any better.]