0596 Here is the Positivist’s judgment, embodied in the post-truth interscope, as if the judgment has unfolded into the virtual nested form for the category of secondness.

What represents the positivist intellect_2c?

The empirio-normative judgment_2c.

0597 Now I consider the Torches of Freedom campaign that Stiles describes in chapter four as an example of stagecraft.

On March 31, 1929, at the Easter parade in New York City, a young woman steps out of the crowd on 5^th Avenue and lights a cigarette.  Press photographers capture the moment.  The incident is magnified by radio and newspaper reports.  The next day, a puff piece appears in the New York Times, applauding the courage of the ladies who lit up at the Easter parade.  Women should do what they want to do.

0597 The goal of stagecraft is to present a fiat accompli, an event_2a and a commentary_2a, aiming to overlay what I think [and] what I say_2a.

0598 Once this is accomplished, then the interscope for the post-truth condition engages as an exercise of applied science.  What I think belongs to a noumenon and what I say corresponds to that noumenon’s phenomena.

0599 After the event, a Bernay-linked agency may ask my opinion, particularly how I feel (sensations) and what the event means to me (perceptions).  All phenomena not related to the promotion campaign will be dismissed.

Then, this data_1b will be analyzed according to the disciplinary language_3b and methodologies_2b of advertising in order to arrive at a model of value_2b, not for the scrappy player, but for the cool-headed person who pays for the campaign.  The determination of value_2b may occasion the opportunity_1c for another staged event_2c, in which “courageous ladies”, once again, light up cigarettes as a demonstration of their freedom and independence.

0600 What does this mean?

On the content level, “my” intellect_3a and “my” will_1a are not exclusively my own, even though they occupy the normal context_3a and potential_1a of the scrappy player level.  Instead, “my” reason_3a,1a is contested.  My reason_3a,1a is precisely the target of the empirio-normative judgment_2c.