0248 Here is the interscope for the post-truth condition.

Take a look at the above figure and see whether you can identify what the noumenon must be.

Yes, the noumenon must be what I think_2a.

0249 In the following figure, the noumenon is in red.

Its phenomena appear in green.

The resulting models appear in light blue.

0250 This raises a question, “How does a system, where experts_3b situate scrappy players_3a, substitute expert-determined values_2b for the noumenon_2a?”  

Sharov and Tonnessen answer in the first sentence of the abstract for chapter two of Semiotic Agency.  Signs are semiotic tools.

In this instance, a sign-vehicle residing on the perspective level (SV_i) stands for a content-level sign-object (SO_i) in regards to a content-level sign-interpretant (SI_i).

Specifically, a system-generated empirio-normative judgment_2c (SV_i) stands for what I think_2a (SO_i) in regards to my (the scrappy player’s) intellect_3a operating on my will_1a (SI_i).

0251 Here is a picture.

0251 What does this imply?

Well, a system-generated empirio-normative judgment_2c (SV_i) influences my reason_3a,1a (SI_i) in such a fashion as to impact my wishes, my habits and my choices_2a (SO_i).

I may not even realize that the interventional sign-relation is being used by some agent_3c on the perspective level,taking the opportunity_1c to project_2c an expert-fashioned psychometric value_2b my way.  I encounter the interventional sign-vehicle_2c (SV_i) without realizing that it is a semiotic tool, aiming to trigger my intellect_3a and my will_1a (SI_i) in such a way as to alter what I think_2a (SO_i).

0252 How crazy is that?

But, that is not the implication that I am looking for.

The implication is this: What I think_2a is a noumenon.  The empirio-normative judgement_2c aims to influence my intellect_3a and will_1a in order to alter my wishes, habits and choices_2a.  So, the dyad, choice [habit] wish, is a model that the perspective-level judgment_2c tries to lay over what I think_2a.

0253 The dyad, choice [habit] wish is a simplification of Sharov and Tonnessen’s noumenal overlay.  Its simplicity adds to its plausibility.  If I make a habit of treating my wishes as if they are my choices, the the model successfully substitutes for what I think_2a.

And, what I say_2a serves as phenomena for the psychometric sciences to observe and measure.

0254 Clearly, the psychometric sciences use the interventional sign-relation as a tool.

Biosemiotics says that signs are tools.

0255 One science accounts for the other.

In the process, two features of science come to consciousness.

The psychometric sciences represent the tendency of science to manipulate and control the subject of inquiry.

Reason_3a,1a is the normal context of the intellect_3a operating on the will_1a.

Biosemiotics represents the tendency of science to pursue the truth.

Reason_3a,1a is the normal context of the intellect_3a seeking the truth_1a.