0515 This book consists of an introduction, followed by twelve chapters.

The first chapter introduces key concepts in a narrative format.

0516 Here is my version of the story that the author tells.

In 1916, after campaigning against America’s entry into the Great European War, President Woodrow Wilson is re-elected.  Four months after inauguration, Wilson declares war on Germany.  Four days after that, Wilson forms a Committee on Public Information by executive order.  Three years later, in 1920, the former chair of that committee, George Creel, publishes a book titled How We Advertised America: The First Telling of the Amazing Story of the Committee on Public Information that carried the Gospel of Americanism to Every Corner of the Globe.

World War I, the First Battle of the Enlightenment Gods: The Tragic War Among Naive Mercantilists (1914-1918) produces a public relations bonanza for America.  America makes the world safe for democracy.  At least, that is one of the slogans that George Creel advances in grand style and on a taxpayer-subsidized budget.  Creel introduces western civilization to a new era of government-promulgated propaganda.

0517 What does George Creel offer?

Does he sell content, or a way to situate content, or a perspective on the situation?

This question dovetails into another question, asking, “How does social construction set the stage for subsequent sensible construction?”

The enlightenment gods are in charge of social construction.  The experts are expected to perform the subsequent sensible construction.  The scrappy players are supposed to be situated by the experts.

0518 Woodrow Wilson does not labor in service to the American Constitution.  He is in service to an enlightenment god.  To George Creel, that god is Americanism.  Americanism is the patriotic fervor that Creel sells.

A question arises, “What is Creel really doing?”

0519 The interscope for the society tier comes in handy here.  The interscope is developed in the chapter of presence in Razie Mah’s masterwork, How To Define The Word “Religion” (available at smashwords and other e-book venues).  

There are three tiers to our current Lebenswelt of unconstrained social complexity.

520 Here is the big picture.

This nested form is undifferentiated.  Each of these elements may expand into partially differentiated nested forms, producing a single three-level interscope, containing nine elements.  Then, each of these elements may expand into fully differentiated nested forms, yielding three tiers of three-level interscopes, altogether composed of twenty-seven elements.

On top of that, some of the fully differentiated nested forms may expand into more refined interscopes, some of which are presented in the ten primers accompanying the masterwork in the series titled A Course on How To Define the Word “Religion” (by Razie Mah, available at smashwords and other e-book venues).

Here is a picture of how the undifferentiated society_C tier expands into a partially differentiated category-based nested form.

0521 Here is a diagram of the fully differentiated interscope for the society_C tier.

0522 The “Americanism” that Creel sells is an organizational objective_2aC, geared towards securing citizen “buy in” for intervention into Europe’s Great War, even though America’s founding fathers warn against precisely this type of foreign entanglement.  Wilson forms the Committee on Public Information in order to substitute this object^organization_2cC for the Constitution_2c, the object^relation_2c established with America’s historic founding.

0523 What gives President Wilson such daring?

Fifty years before Wilson’s election, the Constitution_2c is severely challenged by the War of Southern Rebellion and the War of Northern Aggression, the winner of which turned out to be the federal government_2bC.

The history is told as a fairy tale in point 0005 of An Archaeology of The Fall.

0524 In 1916, the person occupying the throne of the executive branch happens to be Woodrow Wilson, formerly President of Harvard University.

0525 Wilson empowers Creel to paper over the object^relation_2cC of the American Constitution (as well as his own campaign promise not to enter the European war_2aC) with a poster of Americanism_2aC.  Creel does just that.  He institutes an interventional sign-relation. A “vision” that America must enter the Great European War_2c (SV_i) stands for presentations of propaganda posters, films, speeches and more_2a (SO_i) in regards to the intellects_3a and wills_1a of people who are paid by Creel to propagandize (SI_i).

Here is a picture.

0526 The professionals handling Creel’s efforts are the forerunners of experts who think that they speak for the people on the scrappy player level.

All that the weak-minded citizen needs to do is to take what the propaganda says as his or her own opinion.

0527 Creel and his associates support presentations of propaganda at locations where crowds gather and people are vulnerable.

The so-called “four-minute men” engage an audience in a film theater during the four-minutes that it takes to change a reel of film.  These four-minute men testify to our patriotic duty and to our need to enter the European war.  The presumption is that what the four-minute man is willing to say [objectifies] what the orator thinks.  But, that is not honestly the case, since the four-minute presenter knows that he is a mouthpiece [that cannot truly objectify] the slogan that America can, and will, end war, itself.

0528 The venue for such presentations is cleverly chosen.

Practically, there can be no debate, since the films must go on.  People come to see the films.  So, only the time between reels is available for a testimonial.

Theoretically, each theater has no perspective other than the venue itself.  Similarly, each battle among enlightenment gods has no perspective other than itself.  Likewise, the relativist one_3c represents no perspective other than itself.

0529 This loss of perspective parallels the slogan, popularized in the modern era, of “art for art’s sake”.  Art has no perspective other than the venue itself.  Consequently, official displays of artistic works defines what “art” is, not on the basis of some sort of criteria or aesthetic, but on the basis of a gallery or a museum acting as an interventional sign-object(SO_i).

This is the way of the interventional sign-relation, if there is a content-level sign-object (an art gallery or museum) that can be witnessed, then there must be a perspective-level sign-vehicle (corresponding to “art” as a transcendental value) that cannot be witnessed.  The interventional sign-vehicle must be inferred.

If SO_i, then SV_i.

This is not logic.  This is the nature of the interventional sign-relation.

0530 Here is a difficulty.

Since the audiences of the four-minute men are at the film theater in order to entertained by moving pictures (which are obviously illusions), why would they take seriously anything said by an orator speaking between reels?

0531 One answer may be that the purely relational structure of the interventional sign-relation is built into the hominin mind.  It may be an adaptation to hand-talk in the Lebenswelt that we evolved in.  After all, hand-talk itself is a key adaptation to teams (at first) and communities (after the domestication of fire).

Why not imagine that everything that we subjectively witness is the hand-talk of a supra-subjective presence?  Why not imagine that a supra-subjective presence_2c (SV_i) stands for whatever we think and talk about_2a (SO_i) in regards to a normal context_3a and a potential_1a that each hominin exhibits (when engaged in team and community collaborative activities) (SI_i)?

Plus, since hand-talk does not facilitate explicit abstraction, why not imagine that the interventional sign-relation is built into what we evolved to be?

0532 Only after the first singularity, with the ability of purely symbolic speech-alone talk to label anything and everything,can we break down the interventional sign-interpretant (SI_i) into a content-level normal context_3a and potential_1a. Plus, we can associate these two elements to intellect_3a and will_1a, respectively.  Steve Fuller notes that “reason_3a,1a” consists of both intellect and will.

0533 Even in our current Lebenswelt, we tune into the interventional sign-relation, even when we go to the film theater with our dates.  As already mentioned, the theory behind theater is that there is no hidden agenda behind the theater.  The theater denies any supra-subjective being_2c that otherwise might be present.  I mean, it’s not like church, where a supra-subjective presence_2c is palpable.

No hidden agenda_2c (SV_i) stands for my entertainment while attending theater_2a (SO_i) in regards to reason_3a,1a, defined as my intellect_3a contextualizing my will_1a (SI_i).

0534 So, what happens when one of Creel’s four-minute men takes the stage while the staff changes reels?

The interventional sign-relation changes subtly, from passively processing images that do not pertain to me to actively processing talk that recalls that I belong to teams and communities.

0535 Yes, the four-minute audience feels the actualization of an interventional sign-relation, where a suprasubjective judgment to go to war_2c (SV_i) stands for the four-minute orator’s words_2a (SO_i) in regards to “our” reason_3a,1a (SI_i).

A technical word for this actualization is coined by French Marxist theorist, Louis Althusser (1918-1990 AD).  The word is “interpellation”.  Interpellation plays a role in A Primer on How Institutions Think (by Razie Mah, available at smashwords and other e-book venues).

0536 The four-minute man offers a way to fill in the terms for the content-level for the scrappy player level.

Many take the bait.

As soon as a member of the audience takes the bait, there is a catharsis.  My agreement with the four-minute man [can be objectified by] what I say.  “We” agree with the will_1a of the four-minute man.

0537 So, my conclusion may sound a little bit theological.

This is not about truth.  The orator’s announcement of the coming of the kingdom of Woodrow Wilson’s Committee on Public Information offers a way to fill in the empty elements on the scrappy player level with specific food for thought.  We can enter the Great War.  We can call it A War To End All Wars.  Aspiration becomes inspiration.  Inspiration leads to collective action.

0538 In chapter two, Stiles presents the French polymath, Gustave Le Bon (1841-1931), as a forerunner to Creel’s marketing campaign. 

0539 According to an online encyclopedia, Le Bon is a Parisian medical doctor who takes an interest in psychology after returning, in 1884, from an anthropological tour of India.  Not unsurprisingly, Le Bon returns to Paris with a treasure-chest of artifacts, to serve as gifts to his sponsors (so to speak).  Unfortunately, the politician Sadi Carnot, then Minister of Public Works, chooses an artifact that Gustave had hoped that someone else might choose.  Le Bon warns Carnot, the chosen statuette carries a curse.  The owner of the statuette will die upon reaching the highest political office.  Carnot is not impressed.  He has no need for such superstitions.  He takes the statuette.

Later, Carnot is elected fourth President of the French Republic.

Then, on June 24, 1894, Carnot is assassinated in Lyon by an Italian anarchist.

0540 To me, it seems that this event, ten years in the making, would cause any sensitive soul to step back and wonder, “What the hell was that about?”

Fuller calls the process, “metalepsis”.

Here is a picture of the interventional sign-relation.

0541 In 1896, Le Bon publishes his most famous book, titled The Crowd: A Study of The Popular Mind.

He proclaims (more or less), “We have entered the era of crowds.  Crowds pose a riddle for the elites who would rule over them.  How does a ruler convey the coming of one’s kingdom, without speaking directly of one’s kingdom?  Can science be used to trick and manipulate public opinion?  Can sheep participate in constructing the very corral that will hold them in, as the elites, the wolves in sheep’s clothing, feast?”

Listen, those with ears to hear.

An Italian anarchist steps out of a throng.

The kingdom of crowd management is at hand.

0542 Chapter two contains a litany of techniques.  The Christian reads the list in horror, because the techniques call to mind the ministry of Jesus, the Christ.  Christ never appeals to logic.  Christ entices crowds with images and parables.  Christ presents simple slogans that crystallize into penetrating truths.  Christ exposes illusions while presenting what seems to be madness. Jesus works miracles to demonstrate his authority.  Jesus asks folk to enter his kingdom. Jesus watches his reputation spread like a wildfire.  It is all there.  Every technique is later codified by the students of Le Bonand packaged as ways to gain power from crowds, in an Age of Crowds.

Thirty years later, George Creel’s Committee on Public Information proclaims, “The kingdom of Woodrow Wilson is at hand.”

0543 Is this the first lesson that must be proclaimed by the one who is capable of signifying, without the scrappy players knowing why (SVi)?

Oh… I mean to say… by someone in the employ of Woodrow Wilson, when he draws America, subtly, through public information, into the First Battle Among The Enlightenment Gods: The War to End All Wars (1914-1918)?

The kingdom of a new enlightenment god is at hand.

0545 Clues are everywhere.

Consider the progress achieved in the early twentieth century.  In 1913, a nationwide income tax is enacted as an amendment to the American Constitution.  In the same year, an amendment to the American Constitution removes the power of state legislatures to appoint their senators and gives the decision to the crowd… er… the voters of each state.  In the same year, the Governor of the state of New York, William Sulzer, approves the charter of the Rockefeller Foundation, and the Foundation receives a $100 million dollar donation by John. D., himself.

0546 For those who have eyes to see, behold the coming of the kingdom of John D. Rockefeller. Consider the masterpiece titled, Libido Dominandi (2000, Fidelity Press) by E. M. Jones.

Here is the interventional sign-relation.

0547 In chapter three, Stiles recalls Noam Chomsky’s book (1988), Manufacturing Consent.  Chomsky tells the story of Walter Lippmann (1889-1974), adored as the most influential journalist of the 20^th century and regarded as the father of modern journalism.  Lippmann wrote books disparaging the public at large, questioning their ability to function as intelligent members of society.  In short, people are too stupid for democracy.

0548 Still, people love the word, “democracy”.

Perhaps, the elites may script a self-serving fiction about “democracy”, where “democracy” empowers the elites in an Age of Crowds, because the elites represent the common folk.

We must protect “our democracy”, from everyone who does not buy into elite narratives.

0549 Democracy never appeals to logic.  Democracy entices crowds with images and parables. Democracy presents simple slogans that crystallize into manufactured “truths”.  Democracy exposes the ambitions of its opponents, while presenting what seems to be madness, wrapped in slogans promoting liberty, equality and fraternity.  Democracy works miracles, demonstrating its authority.  Those who promote democracy with donations of, say, $100,000,000, ask folk to enter the kingdom, then smile as the sheep build their own corral. 

0550 What is necessary to define the word, “democracy”?

The experts will tell.

0551 The first amendment enshrines freedom of the press.  But, what is freedom?  Is the press free to call upon experts funded by the private Rockefeller Foundation in the support of public legislation, which will be passed by senators, who are now directly elected by the citizens of each state?  Do those citizens buy into the concept of “our democracy”?  Are those citizens subject to the techniques of crowd management?

Is “freedom of the press” now “the liberty to spread values determined by highly educated… er… credentialed experts”?

0552 In 1919, Upton Sinclair writes The Brass Check: A Study in American Journalism: Evidence and Reason Behind The Media’s Corruption.

In 1922, Walter Lippmann publishes his masterwork, Public Opinion, arguing that experts are necessary to sift through complex data (observations and measurements of phenomena) in order to guide the masses to the optimum decisions.

Surely, a citizen of the original thirteen colonies would applaud Upton Sinclair for his honesty.

Surely, a citizen in the Age of Crowds would follow Lippmann’s argument because expert reviewers extol Lippmann’s appeal to reason_3a,1a, where the intellect_3a contextualizes the will_1a and the will_1a has no desire for truth.

0553 What does the will_1a desire?

In the Age of Crowds, the will_1a does not desire timeless transcendentals, such as truth, beauty, wisdom, salvation, friendship, and so on.  The will_1a desires “the transcendentals” of crowds: liberty, equality and fraternity.

Almost twenty years before the Second Battle of the Enlightenment Gods, the Hot War Among Fraternal Ideologies(1938-1945), Sinclair celebrates a new age of fraternity, trying to be born.  Sinclair says that the press ought to assist the birth.  Instead, the press insists on killing the child in the womb.

0554 Little does Sinclair know that the demon-gods of the hot war among fraternal ideologies incubate in-vitro in the crib of what the press fails to say and who the press is beholden to.

0555 Lippmann’s vision is further refined during the Third Battle of the Enlightenment Gods: The Cold War Among Materialist Ideologies (1945-1989).  Ownership of broadcasting media (radio and television) consolidates.  The Central Agency for Intelligence initiates a systemic infiltration of corporate media.

There is resistance.  Stiles presents a list of whistleblowers spanning from 1908 to 2020.

0556 By the start of the Fourth Battle of the Enlightenment Gods: Empirio-normative Domination of Subject Populations in the Post-Truth Condition (1989 to present), corporate media and government collaborate.  Experts infiltrate every American institution.

According to Stiles, intentional biases and outright deception replace the quest for truth_3a,1a.

Yes, such may be the case.  But, the suggestion can be made for a transformation of the hidden agenda (SV_i) that no one can see, but everyone knows is there.  What else would explain (SI_i) what we think and see (SO_i)?

0557 Here is a picture.

0558 Chapter four discusses techniques of stagecraft.  A staged event_2c captures the awareness_3a,1a of the scrappy player level.  That awareness_2a is situated by experts_3b.  Then, expert valuations_2b open an opportunity_1c for the one of scientism_3c to execute an empirio-normative judgment_2c.

Once again, here is a picture of the interscope for the post-truth condition, derived from an Looking at Steve Fuller’s book (2020) “A Player’s Guide to the Post-Truth Condition”.

0559 An execution of an empirio-normative judgment_2c is an occasion for stagecraft_2c.  So, stagecraft keys into the operations of an interventional sign-vehicle (SV_i).

An empirio-normative judgement_2c (SV_i) stands for what I think [which cannot be objectified as] what I say_2a (SO_i) in regards to my reason_3a,1a (SI_i).

0560 In previous figures, I depict the SV_i activating the SI_i then leading to a SO_i.

But, this depiction misleads in so far as it suggests that this triadic sign-relation is a sequence of two dyadic relations.  It is not.  Three elements are simultaneously in play.  Two of the elements belong to the realm of actuality, SV_i (green) and SO_i (tangerine).  The third element belongs to the realms of normal context and potential, SI_i (purple).

0561 Color-coding the interventional sign-relation allows me to visualize the triadic relation that stagecraft captures.

0562 Color-coding also suggests that the content-level of the post-truth condition is more complex than it first appears.

Already, I know that the content-level is a site of contention, because professional agents of media and expertise produce specific content-level nested forms designed to be accepted wholesale and incorporated into the general content-level nested form for the scrappy player.  Indeed, a technical word for players who have wholesale “bought into” a prepackaged specific content-level nested form is “woke”.  Others use the technical term, “zombie”.

0563 For the current battle of enlightenment gods, I use the term “bigilib”, for big government (il)liberals.

0564 An interventional sign-vehicle (SV_i) activates what I think_2a.

So, what is the nature of what I think_2a?

0565 Can I compare the scrappy player level with the content level of the scholastic interscope for how people think(elaborated in A Primer on the Individual in Community, by Razie Mah, available at smashwords and other e-book venues, as well as Looking at John Deely’s Book (2010) “Semiotic Animal” appearing in Razie Mah’s blog in October 2023)?

Here is a picture.

0566 Active body_2a corresponds to the body in action.  The five senses are active.  So are proprioceptors that report the status of all sorts of body functions.

Sensate soul_2a corresponds to feelings and sensations and qualia.  The smell of a rose triggers a memory… not a complete memory, but a reminiscence that cannot be put into words.  Yet, spoken words may be conjured, especially if someone is at hand to help with one’s vocabulary.  A rose by any other name would smell as sweet.

What I sense [substantiates] what I feel_2a in the normal context of what is happening_3a operating on the potential of ‘something’ happening_2a.

0567 So, maybe, stagecraft presents the scrappy player with what is happening_3a,1a and what I think_2a corresponds to the entire content level of the scholastic interscope for how people think.

0568 Why stop there?

Why not have what I think_2a correspond to the entire scholastic interscope?

Here is a picture of the interscope for what I think_2a.

0569 Surely, this fits better.  What I think_2a cannot be limited to sensations and feelings_2a.  Can it?  The subscripts are a little confusing here, because an element in the interscope for the post-truth condition_2a now contains the entire interscope for how humans think, according to pre-modern scholastics.

0570 Let me dwell on the scholastic interscope for the moment.

0571 The three normal contexts constitute a perfectly (or completely) appropriate hierarchy.  Does this make sense_3ccontextualizes what it means to me_3b, while what it means to me_3b situates what is happening_3a.  Is there a name for a transcendental that brings all these normal contexts into alignment.  Perhaps, the labels, “prudence” or “temperance”, apply.

0572 The three potentials also constitute a perfectly appropriate hierarchy.  Contextualizing the situation_1c should put situating content_1b into perspective, just as situating content_1b should tell me the meaning, presence and message of ‘something’ happening to me_1a.

The key point is “me”.  If I want to figure out what is happening_3a, then I must be true to myself.  I cannot deny sensation_2a.  I cannot pick and choose my perceptions_2b.  I cannot refuse the opportunity to find the context where sensation and perception both make sense_2c.  Is there a name for a transcendental that brings all these potentials into alignment.  Perhaps, the labels, “truth” and “beauty”, apply.

0573 Finally, the three actualities constitute a completely integrated hierarchy.

0574 There is more.

On one hand, the actualities may be pictured as a virtual nested form.

I will use this nested form to portray what I think_2a in the post-truth interscope.

0575 On the other hand, the perspective_c level actuality is itself a triadic relation that brings the situation_b level into relation with the content_a level, not as a virtual category-based nested form, but as a judgment.

A judgment is a triadic relation composed of three elements: relation, what is, and what ought to be.  If each of these elements is imbued with one of Peirce’s three categories, then the judgment becomes actionable.

0576 Here is a picture for philosophical judgment, whose transcendental is wisdom.

Wisdom (relation, thirdness) brings the universality of sensation (what is, secondness) into relation with the intelligibility of perception (what ought to be, firstness).

0577 At this point, what I think_2a seems to be an incredibly nuanced element in the post-truth condition.

If, what I think_2a corresponds to the scholastic interscope for how humans think, then the transcendentals of prudence, temperance, truth, beauty and wisdom are built into how I think_2a. It is like a gift from the One Who Gives, Without Us Knowing Why.  This gift is given in the Lebenswelt that we evolved in.  So, the embodied transcendentals are adaptations to a world that no longer exists.  Today, the followers of Thomas Aquinas might label that world, original justice,compared to our current Lebenswelt of original sin.

0578 Indeed, it seems that the interscope for the post-truth condition aims to put what I think_2a into a box, so that my own mind becomes the corral for the sheep that I have become. 

0579 Now, let me go back to that philosophical judgment.

Does it associate to what I say_2a?

Hmmm….

0580 Actionable judgments unfold according to Peirce’s categories.

Here is the nested form corresponding to the above philosophical judgment.

0581 The normal context of wisdom₃ brings the universality of sensation₂ into relation with the potential for intelligibility of perception₁.

0582 This nested form is magnificent, but it has an Achilles heel.

The perspective-level philosophical judgment evolves in the Lebenswelt that we evolved in, when hominins practice hand talk and implicit abstraction.  Hand talk and implicit abstraction are holistic, so there is no avenue to disarticulate the elements of actionable judgment and its corresponding nested form.  In hand talk, what I think is embodied as what I say.  So, the entire scholastic interscope is built into the human body and soul.  Meaning, presence and message are not differentiated.

In our current Lebenswelt, people use spoken words.  Spoken words are not holistic.  They are specific.  Indeed, what I think_2a (for example, as formulated by the scholastic interscope for how humans think) is very difficult to put into spoken words_2a.  However, my judgment is easy to speak, because spoken words are available (if not already suggested, by an ongoing interventional sign-vehicle (SV_i) and interpretant (SI_i).

0583 Yes, what I think_2a and what I say_2a both belong to the interventional sign-object (SO_i).

However, what I think_2a is holistic because it manifests as an interscope and what I say_2a is not, because it manifests as an actionable judgment.

0584 Speech realizes that actionable judgment in the following manner.

After the actionable judgment unfolds into a category-based nested form, spoken conversation typically deals with actualities, then later, potentials, and lastly, normal contexts.

Here is another picture of the scrappy player level, with these developments in mind.

0585 Uh oh.  I am starting to see that what I think and what I say are not the same nested forms.

And the key is secondness.  After all, secondness is the realm of actuality.  So, if anything comes to the fore, it will be the realm of actuality.

0586 What I think is denoted by a virtual nested form in secondness where the normal context of my judgment_2c brings the actuality of my perceptions_2b into relation with the potential of my sensations_2a.  My perception_2b associates to actuality₂ on the situation_b level, which makes perception_2b an actuality₂ occurring on the level_b associated with actuality.

So, perception_2b stands out as far as what I think is concerned.

0587 What I say is different.  The universality of sensation gives what is the character of secondness.  The intelligibility of perception imbues what ought to be with the character of firstness.  The relation, wisdom, if I can call it that, associates with thirdness. 

0588 In sum, secondness (or the character of actuality) goes with perception for what I think and with sensation for what I say.  So, what I say_2a will initially speak about sensation and universality, within the normal context of the intellect_3a and the potential of the will_1a for the scrappy player.

0589 What does that imply?

What I say_2a does not necessarily objectify what I think_2a, because I (a scrappy player) will first talk about sensations (actuality₂) as if my sensations are universal, then perceptions (potential₁) as if my perceptions are intelligible, and finally, about whether any of this makes sense (normal context₃), as if some sort of wisdom is involved.

0590 Ah, that last sentence sounds like what is of the Positivist’s judgment.  A noumenon [cannot be objectified] as its phenomena.

0591 Whoa!  Put on the brakes!

Let me pause and take a deep breath and first consider the Positivist’s judgment.

Here is a picture.

A positivist intellect (relation, thirdness) brings an empirio-schematic judgment (what ought to be, secondness) into relation with the dyad, a noumenon [cannot be objectified as] its phenomena (what is, firstness).  The positivist intellect has a rule.  Metaphysics is not allowed.

Plus, for the empirio-schematic judgment, a disciplinary language (relation, thirdness) brings mathematical and mechanical models (what ought to be, secondness) into relation with observations and measurements of phenomena (what is, firstness).

0592 These two interlocking judgments are developed in Comments on Jacques Maritain’s Book (1935) Natural Philosophy.

0593 Now I may return to the interscope of the post-truth condition and consider how the Positivist judgment might unfold into the virtual nested form in the realm of actuality (that is, the second column).

What is (belonging to firstness) goes with the content_a-level actuality₂.

What ought to be (belonging to secondness) consists in the empirio-schematic judgment, unfolding to occupy the entire the situation_b-level.

That leaves only the relation of the Positivist’s judgment, labeled “the positivist intellect”.  The empirio-normative judgment_2c represents the positivist intellect.  The positivist intellect has a rule.  Metaphysics is not allowed.  The empirio-normative judgment_2c obeys the same rule.

0594 Here is a picture of the interscope of the post-truth condition with key words of the Positivist’s judgment displayed.  

0595 Okay, the interscope of the post-truth condition expresses the Positivist’s judgment in expansive style.  The Positivist’s judgment expands into all levels.  Also, the empirio-schematic judgment expands into a category-based nested form on the situation level.

On the scrappy player level, the noumenon, the thing itself, corresponds to what I think and associates to the prescientific scholastic interscope for how humans think.  What I say associates to the relational structure of human judgment and corresponds to phenomena, that will be situated as observations and measurements_1b by experts_3b in the post-truth interscope.

On the expert level, the empirio-schematic judgment unfolds.

On the relativist one level, the positivist intellect is represented by the empirio-normative judgment_2c.

0596 Here is the Positivist’s judgment, embodied in the post-truth interscope, as if the judgment has unfolded into the virtual nested form for the category of secondness.

What represents the positivist intellect_2c?

The empirio-normative judgment_2c.

0597 Now I consider the Torches of Freedom campaign that Stiles describes in chapter four as an example of stagecraft.

On March 31, 1929, at the Easter parade in New York City, a young woman steps out of the crowd on 5^th Avenue and lights a cigarette.  Press photographers capture the moment.  The incident is magnified by radio and newspaper reports.  The next day, a puff piece appears in the New York Times, applauding the courage of the ladies who lit up at the Easter parade.  Women should do what they want to do.

0597 The goal of stagecraft is to present a fiat accompli, an event_2a and a commentary_2a, aiming to overlay what I think [and] what I say_2a.

0598 Once this is accomplished, then the interscope for the post-truth condition engages as an exercise of applied science.  What I think belongs to a noumenon and what I say corresponds to that noumenon’s phenomena.

0599 After the event, a Bernay-linked agency may ask my opinion, particularly how I feel (sensations) and what the event means to me (perceptions).  All phenomena not related to the promotion campaign will be dismissed.

Then, this data_1b will be analyzed according to the disciplinary language_3b and methodologies_2b of advertising in order to arrive at a model of value_2b, not for the scrappy player, but for the cool-headed person who pays for the campaign.  The determination of value_2b may occasion the opportunity_1c for another staged event_2c, in which “courageous ladies”, once again, light up cigarettes as a demonstration of their freedom and independence.

0600 What does this mean?

On the content level, “my” intellect_3a and “my” will_1a are not exclusively my own, even though they occupy the normal context_3a and potential_1a of the scrappy player level.  Instead, “my” reason_3a,1a is contested.  My reason_3a,1a is precisely the target of the empirio-normative judgment_2c.

0601 Needless to say, stagecraft is a rich man’s sport.

Plus, psychometrics is the science behind the sport.

0602 In chapter five, Stiles discusses why the word, “propaganda”, is damaged goods.

Creel’s success in the First World War and Edward Bernay’s success at marketing for American corporations leaves a bad taste in the mouths of the scrappy players.

0603 One sour note concerns exactly whose intellect_3a and will_1a constitute reason_3a,1a on the scrappy player level.

Stagecraft, done well, presents the scrappy player with a “filled in” content-level nested form, ready made to swallow whole.  In the figure below, “my” intellect_3a and the broadcast intellect_3a are confounded.  So, are “my” and “the target’s” will_1a.

When stagecraft succeeds, my reason_3a,1a becomes what it_3a,1a is targeted to be.

0604 The propaganda techniques used during the First World War left many Americans feeling betrayed.  They felt duped.  The psychometric sciences performed so well.  Too bad that the stagecraft was later shown to be exactly that.

Exactly what?

Shall I say “pure theater”?  Or, should I say “deception”?

0605 I suppose that the complainers sound like Eve, after the Fall, vexed at the cunning trick that led her into error.

The serpent’s spoken words tell her precisely what to think, and she turns its propaganda into her own actions.

How stupid is that?

0606 Another sour note concerns the categorical nature of what I think compared to what I say.  

A categorical shift occurs, precisely mimicking the Kantian slogan, a noumenon [cannot be objectified as] its phenomena.  Both a noumenon (the thing itself) and its phenomena (its observable and measurable facets) are real elements.  The contiguity between them contains a negation, so no matter how many observations and measurements one makes, one can never objectify the thing itself, which is the subject of natural experience.

0607 However, (and this point gets confusing) the noumenon and its phenomena belong to the same entity.  So, the apparently real elements in Kant’s slogan are distinctions which cannot ever be separated.  A noumenon does not exist without its phenomena.  Phenomena do not exist without their noumenon.  Yes, both labels apply to the same entity.

Got that?

0607 Kant’s slogan constitutes what is of the Positivist’s judgment.

The German philosopher, Immanuel Kant (1724-1804 AD), introduces the noumenon in order to balance an imbalance.  Scientists are only interested in observations and measurements of what can be observed and measured, that is, phenomena.  A century after Kant’s slogan takes shape, scientific circles argue that they should be able to dispense with the noumenon, the thing itself, altogether.  Veil the noumenon with scientific models.

Can I apply this to what I think_2a?

0608 Yes, the distinction between what I think and what I say compares to the distinction between a noumenon and its phenomena.

0609 What I think may be diagrammed using the scholastic interscope for how humans think.  Nine elements operate simultaneously to achieve a living thing, a human thought.  Imagine trying to perform that operation in a computer simulation!  What I think, like a noumenon, is holistic.  It is what we (humans) evolved to do.  It is a subject for philosophical discourse.  It is no accident that the transcendentals, including truth, come into play in the interscope for what I think.

The problem?

What I think cannot be directly observed and measured by the psychometric sciences.

0610 What I say can be observed and measured.

What I say is the unfolding of the perspective-level judgment.  

The actionable judgment goes like this.  Wisdom (or some other relation, thirdness) brings the universality of sensations embedded within what people say (what is, secondness) into relation with the intelligibility of perceptions (what ought to be, firstness).

The category-based nested form goes like this.  The normal context of wisdom, or some other transcendental₃ brings the actuality of the universality of sensation₂ into relation with the potential intelligibility of perception₁.

0611 The hang-up comes when looking at the content-level actuality_2a.

What I think_2a does not match what I say_2a.

0612 The category of secondness is the realm of actuality.  So, actuality should stand out in regards to what I think as well as what I say.  What stands out for what I think?  What stands out for what I say?  They aren’t the same.

Perception concerns my perceptive soul informing my reactive body, as in phantasms generating emotions.

Sensation is all about my active body substantiating my sensate soul, as in a scent generating a feeling.

0613 So, what is the first question that a postmodern journalist asks someone about a staged event?

Of course, the first question is “How do you feel about the incident?”

Stagecraft provokes the perception.  The survey question asks for the sensation.

There is a method to this madness.

For the psychometric sciences, what I think goes with the noumenon and what I say corresponds to its phenomena.  The expert_3b builds a model of value_2b based on observations and measurements_1b of phenomena_2a.  If the one of scientism_3csees an opportunity_1c for that value_2b, an empirio-normative judgment_2c will be executed.  Another incident will occur, and now the media is already prepared with a narrative and a model, designed to overlay onto my judgments_2a, my perceptions_2a and my sensations_2a, in order to to guide me as to what is the universal and intelligible thing to do_3a.

0614 Twenty years after the end of the First World War, and at the opening of the Second World War, concerned Americans establish an Institute of Propaganda Analysis.

They first try to sift good from bad propaganda.

That does not work.

America enters the Second Battle of the Enlightenment Gods: The Hot War Among Fraternal Ideologies (1938-1945).