[Why is thinkpro-object attractive to those who are not elites?
The object may somehow remind the individual of “the Lebenswelt that ‘he’ evolved in”.
The object promises to resolve the tensions between wonder and terror, fullness and hunger, love and hate, collectivism and individualism, as well as any other dichotomy that you can speak of.
How could this be?
Well, these tensions could never be articulated in “the Lebenswelt that we evolved in”. Our ancestors could not abstract these differences. They could sense them, feel them through their intuition, but they could never render them as either-or propositions. Our primordial innocence was full of poverty, drama, revelations and bliss. Before the first singularity, our ancestors lived life to the full. This is the way we evolved to be.]